Page 119 - Source Winter
P. 119

 Gratitude Glass Jars, Studio 67, Huger Pillows, S’well and many more. Be sure to carve out time to shop LUXE Gift. You won’t be disappointed. There’s so much to see, you may  nd you need a break. You’ll  nd an upgraded, full-service Starbucks in January at the back of the Trade Mart atrium.
REFLOWED RESOURCES
In the World Trade Center, you can  nd Temp exhibitions on three  oors – WTC 6, 12 and 13. While WTC 6 (Home and Design) and WTC 13 (Women’s Apparel & Fashion Accessories) will bring familiarity to the experienced DMC buyer, plan for some innovative updates on WTC 12, Home of Gift Temps!
The category lines have been redrawn on WTC 12 to make it much easier to shop gift temporary exhibitors. The new  oor plan will break out into Gift, Gourmet, Holiday and Floral, and two new/realigned categories: Made and Charitable Giving.
The expanding Made category encompasses all kinds of products made in a unique way including handmade, locally made, globally made, American made, uniquely made and one-of-a-kind, making it a destination on campus with premier product.
“This expanded product selection will create a whole new type of buying experience,” said Kristina Johnson, vice president of trade shows for Dallas Market Center. “The organization and central location of this category will provide a new sense of ease for our buyers when they are looking to source these types of products.”
Resources like Dearheart Designs and Rebecca Ramos Jewelry can be found in the new Made collection on WTC 12. Nichole Kirk, owner of Dearheart Designs is excited about her move to Made. Coming from the Apparel & Accessories  oor, she feels her jewelry, which is made in
the U.S. and designed to create an emotional connection with customers, makes a thoughtful gift. “My wholesale customer is a more gift-oriented than fashion,” Kirk said, about her expectations for the new location.
Other gift resources include The Toy Network and Living Royal, both exciting new exhibitors on WTC 12. Check your Total Home & Gift Buyers’ Directory or the Dallas Market Center app for a full listing of temporary exhibitors!
   Gift Gives Back
CHAVEZ FOR CHARITY BRACELETS ARE COLOR-CODED FOR DIFFERENT CAUSES. NEW THIS JANUARY ARE THE DELICATE COLOR BRACELETS. TEXAS STRONG BRACELETS RAISED $20,000 FOR HURRICANE HARVEY RELIEF.
Talk to any independent retailer and they will tell you that charitable events or product promotions are not only good for the soul, they’re good for business. From Round-Up promotions, where customers donate the change from their purchases to a worthy cause to partnering with vendors who build the give-back right into the price of the product,
any chance to help customers feel good about their purchases is a bonus for the store. The closer those donations are tied to the community, the better.
Today’s consumers are more conscious of how and where the products they purchase are made and who bene ts. By its nature, gift-giving is a feel-good activity. Pair that with helping out a cause close to the heart, and that’s even better.
VENDOR ASSISTANCE
As a result, retailers are looking for products that make it easy to create charitable opportunities with their customers. Companies such as Chavez for Charity  t that bill. The company, which started with beaded bracelets in 10 colors that supported 10 di erent charities, gives 25% of their pro ts to the charity associated with the color bracelet.
Since the start of the organization, the number and style of bracelets and other jewelry accessories has expanded exponentially. Chavez is quick to create new lines that support local natural and humanitarian disasters as well. Most recently, the company raised $20,000 ($13,000 to the Houston Food Bank and $7,000 to the JJ Watt Foundation) for Hurricane Harvey victims with its Texas Strong collection. Chavez for Charity has donated $1.5 million to various organizations since the company’s inception just  ve years ago, Joe Cerbo, co-founder and CEO of the company, explained.
Chavez for Charity will be anchoring a new section on the WTC 12th  oor temps this January, one that facilitates retailers’ goals of building charity into their sales—Charitable Giving. This section at Dallas Market Center will highlight exhibitors that share the common goal
of giving back with their retailers.
“The expectations we have for participating in the ‘Charitable Giving’ section will allow us a greater opportunity to tell our story and reach new customers,” Cerbo said. Chavez for Charity can also be found in the Portico Collection (WTC 631).
While Charitable Giving is not the only place to  nd such resources on the Dallas Market Center campus, it’s a good place to start. In addition to Chavez for Charity, such exhibitors as Kate Mesta, who has a celebrity following for her jewelry and has been featured on “Danc- ing with the Stars,” will be exhibiting in this new location.
Check your Buyer’s Directory or the DMC App for a comprehensive list of exhibitors in the Charitable Giving section of the WTC 12 Temps.
 DALLASMARKETCENTER.COM | 107












































































   117   118   119   120   121