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  C onsumers from all generations are looking for shopping and product-related experiences, informing gifting trends for 2018 and providing opportunities for retailers who can create those
moments that make their customers feel good about making a purchase.
Perhaps because Millennials are still a growing generation, or because they have been so carefully studied, much of what’s trending and marketed in gift has been geared toward this demographic, which in turn is a ecting the purchasing patterns of all generations.
“We need to look at the Millennials and the age group a little older than them to see how they shop, where they shop and when they shop,” said Monica Loving, VP of vendor relations at Ivystone, a national sales rep group that supports dozens of gift lines.
Millennials are now the largest demographic in the United States, numbering 75.4 million individuals. Aged 20- to 36-years-old, this generation is coming into its peak spending years, which hasn’t gone unnoticed in product development and marketing e orts. This past year,
Millennials spent an estimated $200 billion, and their in uence reaches far and wide—from the products they are looking for to how they purchase them.
Other generations also continue to wield considerable purchasing power; 75 million Baby Boomers still have more disposable income, spending almost double what Millennials have spent in the last year. Generation X, while a smaller demographic, is also in its peak earning and spending years.
So what trends are Millennials driving in the gift category as we move into a new year?
“My two words for 2018 trends would be special and practical,” said Brandi Luna, VP of the J. Brandes sales rep group. “We want to feel special walking into a store and feel important giving back to our community. We want to give a gift of meaning and importance. Consumers are looking for gift items that make a statement.”
Read on for a few key trends to keep an eye on at the Dallas Total Gift & Home Market this January.
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