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FASHION: APPAREL & ACCESSORIES
   FITTING IN
FASHION TRENDSPOTTING AND TIPS FOR RETAIL SELL-THROUGH
B Y
M O R G A NMB I L L I N G S
ore and more independent retailers are taking cues from their department store counterparts by expanding their product mix to carry a variety of categories rather
than specializing in just one. We’re talking about the retail phenomenon known as multi-category buying.
In today’s ever-evolving retail landscape, selling multiple categories has become a lifeline for many brick-and-mortar stores; the more you offer your customers, the more they will buy. The easiest way for gift and home retailers to take advantage of this
DRESS: WRANGLER. WTC 7004 NECKLACE: RHED LUCY. CRAIG CLOVIS SHOWROOM, WTC 13325 (Left)
SHIRTS, PANTS: ABBEY GLASS. BRAD HUGHES & ASSOCIATES, WTC 15727 SHOES: COCONUTS BY MATISSE. MATISSE FOOTWEAR, WTC 13012 (Right)
is fashion. Carrying accessories, such as jewelry and handbags, and one-size-fits all apparel pieces, such as scarves and wraps, could mean big bucks for your business in terms of add-on sales.
We sat down with accessory expert Scott McCartney of Craig Clovis (WTC 13325), and apparel expert Donald Reeves of D. Reeves & Company (WTC 15325) to chat about upcoming trends and how gift, home and fashion retailers can leverage fashion trends and multi- category buying at January Total Home & Gift and Apparel & Accessories Markets.
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