Page 148 - Source Winter
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FASHION: APPAREL & ACCESSORIES
   TOP, JUMPSUIT: LIKELY. LINDE LEE, WTC 15456 HANDBAG: RICKI DESIGNS. IRIS T., WTC 13668
MB: How might these trends expand into home and gift segments of the industry?
SM: The concept of products with a story is nothing new to the home and gift segments of the industry. Like accessories retailers, home and gift retailers are searching more and more for unique, handcrafted products that are artisan-inspired. I don’t think any of us see that changing anytime soon.
DR: Well, everything’s related, and all trends are cyclical. Western-inspired lifestyle products are everywhere, especially here in Texas. Geometric patterns, sequins and pops of color are perfect for accent décor like drapes, rugs and pillows, as well as bakeware and tabletop items such as place settings and dishes.
MB: How can retailers get the most from these trends?
SM: In store, retailers can add to product displays by providing cards containing background information on the designer to further explain the designer’s story and the story of their designs. They can also utilize their sales team to educate and in uence shoppers. Online, retailers can create blog posts, social media content and email marketing content to connect the designer to the store’s clients. And, we can’t forget phone calls, handwritten mailers, designer events and gift wrapping.
DR: Retailers need to make sure they are attending their regional markets. They should stay up-to-date by studying fashion magazines and following designers and bloggers on Instagram. Store owners need to stay relevant by using all of these outlets for education, inspiration and maintaining top-of-mind amongst their customers by reposting and sharing the latest trends.
FASHION WHOLESALERS AND STORE OWNERS TAKE THEIR CUES FROM HIGH- FASHION RUNWAYS. THE DESIGNERS HAVE SUCH POWER OVER WHAT IS TRENDING.
– Donald Reeves, D. Reeves & Company
SWEATER, PANTS, JACKET: FREE PEOPLE. D2 DRYSDALE SHOWROOM, WTC 15636 RING: PATRICE. CRAIG CLOVIS SHOWROOM, WTC 13325 SHOES: COCONUTS BY MATISSE. MATISSE FOOTWEAR, WTC 13012
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