Page 176 - Source Winter
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RETAIL PERSPECTIVE
  THEMED MERCHANDISING DISPLAYS CAN HELP CUSTOMERS DECIDE ON GIFTS. SHOWN: CANDY DISPLAY AT EGGSHELLS KITCHEN COMPANY; RIGHT: HOLIDAY AND CHILDREN’S PRODUCTS AT
TEXAS THREADS.
Tip Sheet
RETAILERS SHARE SUCCESSFUL MARKETING & MERCHANDISING TIPS
BY NANCY LOMBARDI
T he  rst step is getting customers into the store. Then comes the e ort of keeping them engaged. From fashion and gift to home and gourmet stores, retail attendees at Dallas Market Center share some of the promotions and displays that have worked for them, along with
the help they’ve gotten from vendors. Read on for some inspiring promotions and displays that have created retail buzz.
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