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  A Helping Hand
“INSPIRED BY A FRIEND’S CHILDREN WHO RAISED MONEY FOR HURRICANE HARVEY VICTIMS WITH A SNACK STAND, I DONATED 100% OF AN ENTIRE DAY’S SALES TO THE SALVATION ARMY AND SAMARITAN’S PURSE. WE PROMOTED
IT ON FACEBOOK AND INSTAGRAM. WE HAVE GREAT CUSTOMERS AND THEY ARE SO GENEROUS. WE RAISED TENS OF THOUSANDS OF DOLLARS.”
— Frances Lawrence,
Owner of Lawrence’s in Fort Worth, TX
Joint Marketing E orts
“EVERY THIRD THURSDAY IN OUR AREA, THE STORES STAY OPEN LATER FOR PROMOTIONAL EVENTS. CALLED ‘THIRD THURSDAY,’ IT HAS ITS OWN FOLLOWING. AND, OF COURSE, WE HAVE A SIGN OUTSIDE THE STORE, PROMOTE IT ON SOCIAL MEDIA AND WE SEND EMAILS TO OUR CUSTOMER BASE AS A REMINDER. IN GENERAL, WE TRY TO SELL A LOT OF ARKANSAS- MADE PRODUCTS. WE RECENTLY HAD AN ARKANSAS VENDOR COME IN FOR A SPECIAL EVENT FOR OUR AREA’S ‘THIRD THURSDAY’ PROMOTION. THEY SAMPLED ALL KINDS OF RECIPES WITH THEIR PRODUCT. THOSE TYPES OF PROMOTIONS WORK BEST FOR US. THESE ARE FREE, COMMUNITY-WIDE EVENTS. VENDORS GET TO SHOWCASE THEIR PRODUCTS AND WE GET
TO INTRODUCE CUSTOMERS TO
THE PRODUCT.”
— Lindsey Gray,
Owner of the Eggshells Kitchen Company, Little Rock, AR
Social Media Marketing Savvy
“WE ARE BIG WITH SOCIAL MEDIA
AND TRY TO DO AT LEAST TWO POSTS PER DAY. ALL OF OUR FOLLOWERS
ARE ORGANIC AND WE NOW HAVE WONDERFUL RELATIONSHIPS WITH PEOPLE WE HAVE NEVER MET BUT WE KNOW EACH OTHER ON INSTAGRAM.
WE HAVE SOLD PRODUCTS JUST FROM SNAPPING PICTURES IN THE STORE. INSTAGRAM FOLLOWERS WILL SEE SOMETHING IN THE BACKGROUND
AND THEY CONTACT US TO PURCHASE. THAT’S HAPPENED A NUMBER OF TIMES. IT’S A FUN, SUPPORTIVE COMMUNITY. AS AN EXAMPLE OF THAT, THERE’S A RETAILER IN AMSTERDAM WHO WE ENGAGE WITH ON INSTAGRAM. WHEN WE ANNOUNCED THAT WE WERE ACCEPTING DONATIONS FOR VICTIMS
OF HURRICANE HARVEY, SHE MAILED US DIAPERS—FROM AMSTERDAM. EVERYONE ON INSTAGRAM SHOWED
AN AMAZING OUTPOURING OF LOVE.”
— Courtney Garrigan,
Owner of Coco and Dash, Dallas, TX
“SOCIAL MEDIA CANNOT BE AN AFTERTHOUGHT. IT HAS TO BE A FORETHOUGHT EVEN IF IT DOESN’T BRING YOU DOLLARS DIRECTLY. IT BRINGS DOLLARS INDIRECTLY. WE HAVE A SOCIAL MEDIA PERSON IN EACH OF OUR LOCATIONS AND THEN WE HAVE ANOTHER PERSON WHO OVERSEES THE WHOLE THING TO CREATE A COHESIVE, QUALITY MESSAGE THAT’S CONSTANT.
IT IS A HUGE RESOURCE FOR US. OUR CUSTOMERS ARE ON INSTAGRAM AND FACEBOOK ALL THE TIME. IF WE ARE NOT THERE FOR THEM TO BE LOOKING AT US, THEY WILL BE LOOKING AT ANOTHER STORE.”
— Carley Seale,
Owner of The Gypsy Wagon, TX and CO
Working Together
“WE HAVE A VENDOR WHO FILLS A NICHE BECAUSE IT HAS A BROAD SPECTRUM OF STYLES FROM TRADITIONAL TO MODERN. MY REP, WHO COMES TO THE STORE REGULARLY, WILL POINT OUT IF I AM MISSING THE BOAT ON SOMETHING OR IF PRODUCTS SHOULD BE ADDED TO A DISPLAY.”
— Kitty Bracey,
Buyer for Fish Furniture, Cleveland, OH
Inviting Holiday Ambiance
“IN THE FALL, WE KEEP A WARM POT OF CIDER BREWING FROM ASPEN MULLING SPICE AND WE DECORATE AROUND IT—LITERALLY AND FIGURATIVELY. WE DO THIS YEARLY BECAUSE IT GIVES A WARM AND INVITING FEELING WHEN YOU COME INTO THE STORE. WE BUY SAMPLING CUPS FROM ASPEN MULLING SPICE AND THEY GIVE US A SAMPLING ALLOWANCE BUT WE ALWAYS GO WAY BEYOND THAT.”
— Julie Butler,
Owner of Texas Threads, Hereford, TX
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