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RETAIL PERSPECTIVE
 I n 2007, Carley Seale took a leap of faith to follow her dream of opening a gift store. Ten years later, The Gypsy Wagon has four locations and Seale
recently opened two additional stores under a separate concept called ROAM.
Seale’s goal was to create a place where shoppers could spend time with their mom, sister or friend and discover something unique. She wanted shoppers to purchase
a gift they’d be proud to give, something wrapped in the store with care. Seale said she looks for products that have a story to tell and also likes to feature Texas artisans. The Dallas Markets help her  nd products that  t these criteria.
“People have so many options now as to where they can spend their time and money,” she said. “I feel a deep responsibility to make it worth the customer’s time to come to
my store.”
I FEEL A DEEP
RESPONSIBILITY TO
MAKE IT WORTH A
CUSTOMER’S TIME TO
COME TO MY STORE.
— Carley Seale,
 e Gypsy Wagon and ROAM
‘Wagon’
TrainCUSTOMER FOCUS DRIVES SUCCESS FOR
 THE GYPSY WAGON AND ROAM
BY NANCY LOMBARDI
      168 | WINTER 2018
















































































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