Page 70 - Source Winter
P. 70

 SCENE & HEARD
BLOOMINGVILLE MOVES NEXT
TO SISTER BRAND CREATIVE ECO-OP FOR JANUARY MARKET
uropean home décor company Bloomingville is bringing its Danish design ethos to a dedicated showroom next to its sister company, Creative Co-Op. Bloomingville’s new dedicated showroom space will be in Western Reps—TM
2822—which also represents Creative Co-Op.
Bloomingville, which has been a strong home and gift brand in Europe for some time, debuted in the United States several years ago, after Creative Co-Op acquired the company in 2014.
“Bloomingville is built for the Millennial consumer,” said Garry Schermann, SVP sales at Creative Co-Op, noting that the company has experienced double-digit growth since making its debut in the U.S. “Consumption is driven by the Millennial market, the continuing trend of clean lines and highly decorated homes that are smaller and more portable as  rst- and second-time home buyers are downsizing.”
DESIGN ADJACENCY
The move brings Bloomingville and Creative Co-Op into adjacent spaces, showcasing the synergy that has developed between the two design brands, Schermann continued.
Bloomingville will be launching several new collections this January, including Naturally Nordic, Art Deco and Tropical Escape, which continue to exemplify the brand’s Nordic design.
Creative Co-Op will be o ering 16 new collections in its home and everyday programs, including a limited-edition home collection from Morocco. In holiday, the company expects to have approximately 90% new product for the January Total Home & Gift Market, following its best Christmas launch ever in 2017, Schermann said. “We have discovered that retailers want new for Christmas, so we are expanding our assortment signi cantly,” he added.
Don’t miss Bloomingville’s Trade Mart debut, TM 2822.
LEFT: CREATIVE CO-OP WILL INTRODUCE AN EXPANSIVE NEW HOLIDAY COLLECTION THIS JANUARY.
TOP: ART DECO IS A NEW COLLECTION IN BLOOMINGVILLE’S NEW SHOWROOM, TM 2822, THIS JANUARY.
58 | WINTER 2018




















































































   68   69   70   71   72